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The Tetr Tribe explores the fusion of tradition and innovation at Lovely Sweets.
India’s sweets industry, valued at over ₹84,300 crore (~$10.2 billion USD), is a testament to the country’s deep-rooted traditions and evolving consumer preferences. As part of their immersive learning experience, Tetr students had the opportunity to explore Lovely Sweets, a legacy brand that has seamlessly blended tradition with modern business strategies for over five decades.
This visit wasn’t just about tasting iconic sweets—it was a deep dive into the scalability, branding, and innovation behind a successful F&B business. The experience offered key insights into retail operations, quick commerce, and global market expansion, giving students a firsthand look at what it takes to build and sustain a thriving consumer brand.
From classic sweets to contemporary gourmet desserts, the sheer variety of SKUs (Stock Keeping Units) highlighted the brand’s commitment to serving a diverse customer base.
Students observed:
How customer preferences influence product assortments.
The role of strategic pricing across categories.
The impact of branding in setting a business apart in a competitive market.
The biggest takeaway? Consistency is key. Whether it’s premium packaging, maintaining product quality, or ensuring excellent customer service, every detail plays a role in building brand loyalty.
With platforms like Blinkit, Zepto, and Swiggy Instamart redefining consumer habits, the students explored how traditional Indian sweets could be optimized for these rapid-delivery models. These quick-commerce platforms, often compared to Instacart or GoPuff, specialize in ultra-fast delivery of groceries and essentials—sometimes within just 10 minutes. Their rise has transformed retail in India, prioritizing speed and convenience. By analyzing how heritage-rich sweets could fit into this on-demand economy, students gained insights into balancing tradition with modern consumer expectations.
Challenges: How do you retain freshness, prevent breakage, and ensure easy storage for quick commerce orders?
Solutions: Innovative packaging ideas, optimized SKU sizes, and strategic bundling for festival sales.
As the F&B sector shifts towards convenience-driven consumption, this discussion helped students think critically about how legacy brands can adapt to emerging digital business models.
Indian sweets are gaining international recognition, but scaling globally while maintaining authenticity is a challenge. The session encouraged students to think about:
How to adapt traditional sweets for global markets without losing their essence.
Potential niche markets, such as luxury mithai, festival-based hampers, or healthier sweet alternatives.
Export strategies that align with evolving consumer preferences abroad.
The insights gained will help students explore how they can bridge cultural tastes with global market trends, an essential skill for the next generation of business leaders.
At Tetr, learning isn’t confined to textbooks—it happens in real-world settings, through immersions, hands-on projects, and mentorship from industry leaders. The visit to Lovely Sweets was a masterclass in resilience and innovation, with CEO Shaishav Mittal sharing firsthand how the brand:
Overcame financial setbacks.
Built a successful franchise model.
Plans to scale to 100+ stores by 2030.
For Tetr students, experiences like these turn business concepts into actionable strategies—preparing them to launch, scale, and sustain ventures of their own.
At Tetr College of Business, we believe in learning by doing. Whether it’s analyzing real businesses, working on capstone projects, or interacting with industry leaders, every experience is designed to equip students with the skills, insights, and confidence to build the future of business.
Want to be part of an education that goes beyond theory? Explore student life at Tetr & apply today!
