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Tetr College of Business rebrands with a bold new identity: logo, colours, mascot, and philosophy for a future-ready global classroom.
Every brand has a story, and ours is entering a new chapter. What started as a bold experiment in business education has now grown into a worldwide movement across continents and industries. To capture this evolution, Tetr College of Business has unveiled a new brand identity, one that balances confidence with clarity, tradition with innovation, and local roots with global ambition.
Logos change, colours evolve, and design systems get upgraded, but a rebrand is never just about visuals. For Tetr, the 2025 rebranding is about aligning who we are with what we aspire to be: a truly global classroom that shapes entrepreneurial leaders.
The world of education is transforming, and so are we. Tetr’s old logo and identity carried us through our initial year, but as we expand the vision, we realize the need for a system that is future-ready, scalable, and globally recognizable.
Our rebranding is not just cosmetic - it is about reinforcing Tetr’s mission: to hone the entrepreneurial mindset inside every student by combining academic excellence, hands-on experience, and a global outlook.
The new Tetr logo is confident, contemporary, and clean. Built on precision geometry, it reflects clarity, legibility, and energy. Unlike the old design, it works seamlessly across digital screens, print materials, signage, and merchandise. It is not ornamental but purposeful - a beacon of future-forward thinking.
This change ensures that whether you encounter Tetr on a business card, a social media post, or a university building, you immediately recognize the strength and vision of the brand.
Beyond the logo, the rebrand introduces a comprehensive visual system:
Colours: The primary greens represent growth, focus, and calm. A secondary palette of pink, yellow, blue, and purple adds depth, flexibility, and diversity. You’ll see these colours used more consistently across our platforms, from digital screens to printed collaterals and merchandise.
Typography: Our new typeface offers clarity and modernity. With six weights, it supports clear hierarchies across academic and marketing material.
Tetr Blocks: Inspired by Tetris, these modular blocks symbolize diversity within unity. They act as flexible design devices across posters, merchandise, and social media.
The shift from old to new reflects our growth from a promising institution to a globally recognized hub for entrepreneurial learning.
Along with the visual rebranding of Tetr, we also now have a mascot - a bold step in making our identity more relatable and memorable.
Meet Galileo the Lion.
Why a lion? Because it is a universal symbol of curiosity, resilience, and leadership - the same qualities we strive to nurture in every student who walks through Tetr’s doors.
Named after Galileo, the great thinker who challenged conventions and redefined perspectives, our mascot blends strength with wisdom, courage with creativity. Galileo is playful enough to connect with students yet powerful enough to symbolize ambition and global impact.
From social media to merchandise, Galileo will become a familiar face across Tetr’s ecosystem, giving our brand not just a voice, but also a character.
For our students, faculty and partners, this rebrand is a statement: Tetr is global, future-focused, and relentless in pursuit of excellence. The new identity will appear everywhere - from business cards and lecture halls to Instagram grids and international campuses.
“Evolving our brand is central to ensuring it reflects the ambitions of a global classroom. The new identity represents both continuity and progress, staying true to Tetr’s entrepreneurial roots while embracing the confidence, clarity, and global outlook that define who we are today and where we are headed.” – Pratham Mittal, Founder, Tetr College of Business
This rebrand is the foundation of how Tetr will be seen and remembered across the world. As our students launch ventures in Dubai, India, Ghana, Singapore, and beyond, as they learn from legends and build businesses across industries, they will carry this refreshed identity with them.
When the world is your classroom, your brand must inspire confidence anywhere you go. That is exactly what the new Tetr identity does.
Why did Tetr rebrand?
To create a modern, scalable, and globally relevant identity that reflects our vision and values.
What is Tetr’s new logo?
A clean, geometric design symbolizing clarity, energy, and future-readiness.
What does the Tetr mascot represent?
The lion, Galileo, embodies curiosity, resilience, and leadership.
What are the core elements of the new identity?
Logo, primary and secondary colours, IBM Plex Sans typeface, Tetr Blocks design device, and the lion mascot.
